Aims One – Drug Trade
Aims One “Drug Trade“
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Sometimes I get tempted to email artists and give them suggestions on what I’d like to see them try out in their music. But thankfully I hold back. Critic-pandering music is the worst because it caters to this unique subset of lonely individuals who run in their own critic circles and generally enjoy the view from the comfort of their ivory laptops. Basically, you might make music that real people who live somewhat normal lives don’t actually connect with. Ideally, artists should do nothing but express themselves and maybe hope that at some point, someone relates to that expression somehow.
Of course, when an artist goes ahead and does on his/her own what I’d been hoping they’d do, it’s just a great convenience for me. Aims’s music had been in danger of becoming really one-note with a seemingly never-ending supply of hardcore battle rhymes. Battling is well and fine in small doses but, really, how do you keep someone’s attention when all you’re doing is this one thing, all you’re showing is this one side of yourself or this one aspect of your craft? Aims thankfully takes a slight turn with “Drug Trade,” employing the same hardcore energy used in his battling towards weaving a dark tale as a mid-level member of a Mexican drug cartel. It’s a fresh, interesting change of pace that manages to sound very natural.
Reading be fun though:
